Pay Per Click -
How to make money Advertising
. . . when you don't even have a product!

Well you can - and there are thousands of people, all over the world, doing just that. So, what's the secret?  You become an affiliate (go to  Affiliate Marketing for a brief over-view).

For example, did you know some mortgage companies will pay up to $40 for every person you send to their website - your prospect doesn't even have to take out a mortgage in order for you to get paid; they just have to fill out the form.  There are lots of other businesses that want you as an affiliate; do a search on Google for affiliate. You'll be astounded by what you'll find!

Now in case you've been living 'on another planet' for the last couple of years, AdWords are the little boxes running down the right side of the search engine results page when you do a search.   They are paid advertisements and your goal as the advertiser is obviously to get your ad as near the top of the search results page as possible, so that as many people as possible will see your ad.

You simply write a short advertisement, with a catchy title and two lines of text and refer the buyer to your website or landing page to further sell your prospect on the product. From there you move the prospect on to the product sales page via your unique affiliate URL.  As long as the sale is ultimately made via your unique ID link, the commission from that sale goes to you.

Now the first thing you need to do when writing your ad is to determine what the average person might type into a search engine if they were looking for your product.   Let's look at the mortgage example again.  Your prospect might decide to use "best mortgage rates" or "mortgages in Missouri".

These phases are better known as keywords or key phrases, and you bid for these words or phrases on Google.  The amount you bid is the amount you are prepared to pay each time someone clicks on your ad.  Bids start at $0.05, so if you get a keyword for $0.05 and you get 50 clicks on your ad, it costs you 50 x $0.05, or $2.50.

So if your product has a well written sales page, approximately 1% to 3% of the people you send to that website will buy or fill out the form or do what ever it takes for you to get paid.   Let's say 2% sign-up, paying $ 10.00 per lead, of the 50 click you received, your net profit would be $ 7.50.   (One $10 lead minus $ 2.50 in clicks).

Our very favorite product, bar none, on any aspect of internet marketing is Wealthy Affiliate.  With that said, there's a lot of information out there about doing keyword searches to find less competitive keywords (thus lowering the price you need to pay for advertising) and campaign analysis to make sure you don't pay more than is profitable for any keyword. This process is elaborated on futher in Pay-Per-Click products, Google Cash  and  Beating AdWords.  And whether you are planning to work Pay-Per-Click in a big way or just for your own products, you may be interested in the FREE PDF book Adwords Made Easy.

To learn more about  Article Marketing, to help you write those landing pages, and remember our Free Online Tools  page, which will give you links to free services online to help with keyword research, writing webpages and a number of other little time stealers. For more information on Pay-Per-Click and lots of other topics, check out our  Training Articles, and for info on Websites, and/or Website Hosting click on these links.

Google has rules concerning what they deem acceptable when it comes to writing your ad.  You need to stick to these rules religiously, or you could get banned from Google. There are also tons of books with great info about writing catchy ads and the benefits and draw-backs of have what is referred to as 'landing-pages' (your website you have your Google Ad linked to if you choose not to go directly to the product sales page).  If you'd like to review the three best products on the market today CLICK HERE.